About our national baseline: a proxy for the UK

If you are a subscriber to NPC’s Well-being Measure or thinking about signing up, you have no doubt heard about our national baseline.

Our national baseline is a sample of young people across the UK that have completed the well-being survey. It is used in all the graphs and statistics generated in NPC’s Well-being Measure.

So how is it constructed? It is a sample drawn from everyone that has completed the Well-being Measure, using data drawn from far and wide across the UK – including young people in Manchester, Perthshire, Essex, Edinburgh, London and Surrey, just to name a few. The sample is then adjusted to account for gender and age.

We admit that the national baseline isn’t perfect. It is not yet accurately representative in terms of geographical, demographic or social spread. Over time, the it will grow and become more refined. But like any sample it will never be perfect: to achieve that you need to survey the whole population – every young person in the UK! – and this will never be feasible (not even £500m spent on the 2011 census managed to do that).

For now, imperfect as it is, it provides a useful and valuable proxy for the national population.

To read more about the national baseline, see here.

To read an article about how we use the national baseline when we present your results, see here.

About John Copps

John is part of NPC's research and consulting team and is the founder of NPC's Well-being Measure, a social business that provides an online tool to measure young people’s well-being. He has eight years experience of research and consulting, and is passionate about how data can be used to improve the performance of organisations. John is a regular contributor to NPC's blog and has also contributed to pieces for BBC Radio, the Guardian, and the Financial Times. John is a governor of a secondary school.
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